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Before the work, there's this:
Clarity is creative oxygen
Feedback should feel like momentum
Creative is a team sport
I love figuring out how to simplify a creative ask so the team can actually breathe (in both the creative and “keeping calm” sense).
“Dani brings sharp, strategic insight and creative excellence to her copywriting, while also challenging decisions fearlessly — but always thoughtfully — to push work to a better place.”
Antoinette Johnson, Team Lead, Superside
Thirteen years of working with the world's biggest brands
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