It's been a journey
We’ve all had to grow our skills somewhere, right? I’ve worked at boutique agencies, seen start-ups get acquired by global powerhouses, and clocked time at some of the biggest names in traditional advertising. Most recently? I’ve been leading copy at the world’s top AI-powered creative service, working with brands including Strava, Microsoft, Vimeo, and more.
Scroll for the scoop.
Where I’ve worked
Superside
Creative Team Lead, Concept & Copy
June 2025-Present
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Creative Lead, Concept & Copy
September 2023-May 2025
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Senior Conceptual Copywriter
September 2021-August 2023
Wunderman Thompson
Senior Copywriter
April 2018-August 2021
Benchmark Digital
Copywriter
July 2017-March 2018
Gorilla Creative Media
Content & Community Manager
March 2015-June 2017
Spliced Magazine*
Copywriter: Movie Reviews
January 2014-March 2015
*Passion project fulfilled outside of office hours. Discontinued.
Wunder-
brand
Social Media & Content Co-ordinator
July 2014-February 2015
Cerebra
Junior Copywriter
February-June 2014
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Intern
June-July 2013
Intermittently for the remainder of 2013
Highlights
Two Under Two
Sept 2023-May 2025​
My first promotion at Superside came at the two-year mark, setting me up as a Creative Lead for the first time in my career. My next promotion came eighteen months later.
I think this is worth calling out, as it speaks to my leadership and creative direction abilities.
WTD ManCo Member
Dec 2020-Aug 2021
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Comprising eight peer-nominated individuals, the purpose of ManCo was to facilitate the relationship between ExCo and the broader WTD staff while building and maintaining culture. This position reflects my role as a culture driver within the company and the relationships I established with my peers during my time at WTD.
New Generation Awards
Social Wiz (Individual Award) | Gold ​
​This award honours and recognises the brightest and most promising marketer under the age of 25 who has mastered the use of social media to elevate the brand's awareness and its engagement through strategic communication with their audiences.
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Read the media release here.
What I've learnt along the way
I'm going to break the rules with not one, but two CTA buttons here. I am nothing if not outrageous (and this is your first clue that I'm actually quite a rebel). Click one of the buttons below for a glimpse into the work this journey has produced or to find out what it has taught me about leadership.